Why outsourced data cleansing is beneficial?

Marketing trends continually evolve — but what remains constant is the data. Clean and accurate data helps sales and marketing teams to segment and target customers and create campaigns which deliver right message to the right person, at the right time. But it is not as easy as it sounds. Today, across companies, marketing teams have exact first/last name of their client for 63% clients only. 42% client data has perfect company details, and only 39% client data has exact job title/role.

Data is static and can never bring about a change on its own. Companies use it to make market predictions, identify the trends, target markets and so on so forth. But all these aspirational uses and results thus derived immediately get derailed if the data is inaccurate or irrelevant. Poor quality data does not create any value addition to your efforts and overall business.

Outsourcing data cleansing and enrichment to an experienced service provider assures you of clean data cleansed and enriched adhering to industry standards. Duplicate records are eliminated, multiple data sources are interlinked, data is then validated with existing and online data sources and obsolete data is then omitted. It helps your company make informed and confident business decisions for sales and marketing. Companies today capture and generate huge volumes of data from disparate sources. This adds up to the existing volume of data the company is dealing with; making data cleansing and enrichment an imperative for organizations to survive.

Originally published at https://www.habiledata.com.