How eCommerce product catalog management improves sales & revenue?

Online shoppers, today, do not just look for products that satisfy their search criteria; rather, they expect marketplaces to educate them on the products. They seek assistance in narrowing down the choices, especially when product catalogs are huge. The product information that transcends across various channels has to be complete and comprehensive, and must develop enough buying confidence in them. Because, it is only right information that helps users to have a positive experience, and turns them from visitors to customers.

However, eCommerce players struggle to manage product SKUs, content across multiple sales channels, customer-oriented pricing, and normalizing product information received from third party vendors. With hundreds and thousands of products and the combinations they form result into numerous SKUs to be mapped in the database in order to streamline an eCommerce platform to drive sales.

Given these complexities, product catalog management gets directly linked to supply chain efficiencies, and becomes a daunting task, operationally as well as strategically. This demands building product catalog management strategies taking into consideration the probable impact they can make on the entire value chain.

So, how should eCommerce sites overcome product catalog management challenges, make their products visible and accessible against competitors, and increase sales, revenue and brand loyalty?

In this article, we share everything you need to know about how to improve e-commerce product catalog management.

Originally published at https://www.promotionworld.com.